Integrity is non-negotiable. Unlike everything else. The issue at stake is never an obstacle.

What we do
Pro bono


The Bullinger Institute for Negotiation is the platform for negotiation competence according to the Zurich Negotiating Model®.

The Bullinger Institute for Negotiation trains and advises individuals and companies worldwide in negotiations (seminars and coachings) and accompanies demanding negotiation processes in the role of moderator or mediator. Our offer is aimed at anyone for whom negotiation skills are crucial in everyday working life. 

If negotiations fail, it may at first sight be due to different viewpoints or to the fact that the parties remain in their positions. Subliminal, however, are often relationship and value conflicts that block negotiations. In such situations, the Zurich Negotiating Model® developed at the Bullinger Institute opens up new options for action. In this way, obstacles can be approached in a targeted manner and solutions can be worked out with which all parties are sustainably satisfied.
The aim of the Bullinger Institute is to facilitate a more constructive handling of conflicts in negotiations. This not only in individual cases – the promotion of a constructive culture of negotiation and the provision of value-added solutions is a fundamental concern of the Institute.

«The negotiation seminar with Bullinger not only produced better outcomes, it also improved relations between the negotiating partners. Not only with customers and suppliers, but also between internal partners.»


The failure of negotiations with effects of national and international significance prompted the founding of the Bullinger Institut for Negotiation.

The Bullinger Institute for Negotiation was founded by Michael Bullinger.
As a Swissair line pilot, Michael Bullinger had learned very directly from the grounding of the airline what far-reaching consequences the failure of important negotiations could have. The gigantic destruction of value in the bankruptcy of the airline influenced him substantially in his decision to leave the aviation and concentrate full-time on the topic of negotiation.
As a Teaching Assistant in the team of Prof. Roger Fisher, Bruce Patton and Dan Shapiro from the Harvard Negotiation Project at the Harvard Law School in Cambridge, MA and as managing director of a negotiating service, Michael Bullinger worked intensively for ten years with the Harvard Concept, or with the principles described in the book Getting to Yes / The Harvard Concept (by Roger Fisher, William Ury and Bruce Patton).
Again and again, however, he encountered situations in which the focus on the subject and relationship level fell short and did not lead to the desired success. Therefore, he systematized his experience and knowledge as a negotiation expert in a separate model and founded in 2013 the Bullinger Institute for Negotiation Processes.

An outstanding feature of the Zurich Negotiating Model is the universal and intercultural applicability. That is why we have made it the key element in Europe and the US and the basis for our long-term business relationships.

Pro Bono

With pro bono assignments, we enable groups of people, who do not have the necessary funds to access the Zurich Negotiating Model®, free of charge.

Our pro bono offer is aimed at all non-profit, non-profit organizations whose employees regularly negotiate with outside parties and who promise to better achieve their goals by increasing their negotiating skills.
As part of the pro bono offer, we offer both individually arranged training courses as well as participation in existing courses. In order to ensure a successful cooperation, we rely on a binding planning and well-functioning processes.

Are you interested in cooperating on a pro bono basis? Then please contact us by email: and briefly introduce your organization. If possible, refer to publicly available background information and send us the following information:

  • Link to your website
  • Reports or brochures
  • Describe your needs (such as typical negotiation situations, number and background of participants, time frame presented, etc.)
  • Contact person and contact details
We are looking forward to hearing from you.


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